At present, the phenomena of counterfeiting, smuggling, non counterfeiting, and counterfeiting in the tobacco industry are quite prominent. With the improvement of counterfeiting technology, the difficulty of identifying and cracking down on counterfeits has greatly increased. The infiltration of many high-tech industries has led to a trend of confusing the real with the fake, seriously affecting the healthy development of the tobacco industry, damaging the interests of consumers, and even causing significant harm to their health.
Therefore, more and more tobacco companies are establishing anti-counterfeiting traceability systems. Its establishment provides tobacco companies with a new source of information to obtain market status information and a new source of information to obtain the relationship between products, sales volume, and consumer behavior, enabling companies to perceive consumer behavior. Further understanding of consumption structure, purchasing patterns, and regional distribution can make precise marketing possible. It is also possible to further grasp the level of consumer preference for different products, making market-oriented new product development possible.
Tobacco products use QR codes for anti-counterfeiting queries. Similar to traditional electronic code anti-counterfeiting, QR code anti-counterfeiting also assigns a unique array number to the product and prints it on the outer packaging of the product in the form of a QR code. When users need to verify the authenticity, they can scan it on the mobile app to complete the verification.
In addition, tobacco anti-counterfeiting traceability codes can provide consumers with detailed information about the origin, production date, product characteristics, etc. of each pack of cigarettes, providing a channel for interaction with consumers and bringing businesses and consumers closer together.
Install UV coding machines or laser marking machines on the production line of tobacco factories to print interrelated variable information on the packaging of products at all levels, so that each individual product has a unique identity code, thereby achieving the requirement of anti-counterfeiting and traceability of product information. Through the supervision of product coding and circulation sales information during the production process,